Maxim’s Group, Hong Kong start-up turning bread into beer, beer into Operation Santa Claus funding

Many of the teenagers we support are very talented albeit their physical restrictions or special education needs. Find out how a major Hong Kong restaurant chain has joined hands with university students to help young entrepreneurs and raise funds for charity.

(From left) ChickenSoup Foundation donor ambassador Inis Yang, Maxim’s Group senior manager for food procurement and supply chain Michael Shung, Breer co-founders Anushka Purohit and Naman Tekriwal. Photo: Xiaomei Chen

Maxim’s Group has joined force with a bread-to-beer start-up called Breer – run by students from the Hong Kong University of Science and Technology – to make beer out of surplus bread in a bid to help local start-ups and raise funds for charity.

Starting on December 8, about 10,000 bottles of BOB (an acronym for Bottle of Bread) will go on sale at more than 100 Maxim’s restaurants.  Each bottle will be priced at HK$58 (US$7.4), and HK$10 will be donated to Operation Santa Claus (OSC) for every bottle sold.

“We have seen a lot of teenagers who have a dream like [Breer’s], but they don’t have the resources to support them.  They’re very talented albeit their physical restrictions or special education needs,” said our Donor Ambassador Inis in an interview with the South China Morning Post. 

The funding raised from the project could spur even more young entrepreneurs. “They’re like all of us: they have a dream, they have passion, they just need a little bit of help and support.”

Learn more about our latest collaboration with Operation Santa Claus here

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