Maxim’s Group has joined force with a bread-to-beer start-up called Breer – run by students from the Hong Kong University of Science and Technology – to make beer out of surplus bread in a bid to help local start-ups and raise funds for charity.
Starting on December 8, about 10,000 bottles of BOB (an acronym for Bottle of Bread) will go on sale at more than 100 Maxim’s restaurants. Each bottle will be priced at HK$58 (US$7.4), and HK$10 will be donated to Operation Santa Claus (OSC) for every bottle sold.
“We have seen a lot of teenagers who have a dream like [Breer’s], but they don’t have the resources to support them. They’re very talented albeit their physical restrictions or special education needs,” said our Donor Ambassador Inis in an interview with the South China Morning Post.
The funding raised from the project could spur even more young entrepreneurs. “They’re like all of us: they have a dream, they have passion, they just need a little bit of help and support.”
Learn more about our latest collaboration with Operation Santa Claus here.