Our Approach

Your Turn, Be a Family Cupid!

Individual Donors

Mr. Luo Yi Sir JS Ms. Dee Poon Mr. David Lee Ms. Cassie Wong Mr. Mike Lonergan Mr. Philippe Legrand Mr. Sanam Ramchandani Mr. Alex Alexander Ms. Robyn Lamsam Mr. Benjamin Mark Duncan

Our investment approach defines our theory of change.

ChickenSoup was founded on the principles of using an investment approach to defy the traditional and old school operating model of NGOs. Such an investment approach is being deployed at both the organizational management and beneficiary servicing levels.


1. Mission Driven Operating Model

With an investment approach, we don’t fixate an operating model or team, but make constant upgrades based on our learning with one goal in mind: make lasting changes for the neediest beneficiary group on the worthiest social cause in Hong Kong.

As an organization, ChickenSoup has gone through several phases of soul searching since we started in 2013:  we upgraded our ambition to attend to the next bigger social gap; and most importantly, we upgraded our team relative to our growing ambition based on the financial resources available to us.

We deliver solutions to for our clients to resolve their issues in a partnership




We provide services to our beneficiaries to satisfy their needs in a charitable mission

Our Milestone

October 10

Family Cupid Movement

Family Cupid Movement
All resources of CSF are realigned to focus on one single program in family empowerment, serving 20 more families for a total of 40.
October 2

Pandemic Relief Campaign

Pandemic Relief Campaign
As reported by the SCMP, CSF was one of the first charities responding to the pandemic in a year-long campaign. A total of $6.5 million was raised from 50+ corporate entities and 250+ individuals with a diversified relief offering.
October 2

Project Family Cupid

Project Family Cupid
Funded by Operation Santa Claus, this family program empowered 20 families living in crisis mode with stability and hopefulness.
October 2

3-Year Medical Program

3-Year Medical Program
Funded by UBS Optimus Foundation, free medical treatments benefitted over 200 at-risk patients with SEN, mental illnesses, or heart & cancer diseases.
October 2

Youth & Public Awareness

Youth & Public Awareness
Curated a youth coaching program and role-model sharing sessions to foster entrepreneurship and job placements.
October 2

Family Services

Family Services
Expanded coverage to ten districts with services to the family: home improvement, supplies and food, family bonding, parenting skills and vocational training.
October 2

Donor & NGO Engagement

Donor & NGO Engagement
Our first corporate donation funded a team of local university graduates to engage with the donor and NGO communities.
October 2

Full Educational Support

Full Educational Support
Expanded services to all-round educational support: tutorial, interest pursuits, scholarships and field trips.  Your Turn, Be a Family Cupid! DONATETO US COLLABORATEWITH US FUNDRAISEFOR US Individual Donors Mr. Luo Yi Sir JS Ms. Dee Poon Mr. David Lee Ms. Cassie Wong Mr. Mike Lonergan Mr. Philippe Legrand Mr. Sanam Ramchandani Mr. Alex Alexander Ms. Robyn Lamsam Mr. Benjamin Mark Duncan
October 2

Founding of CSF

Founding of CSF
Funded tutorial services at a children community center in Chai Wan.

2. Cost Efficient Team

We invest in our people to be value-adding in front-line services.  Our team is well-rounded in counselling, western medicine, naturopathy, social work, program management, partnership and collaboration, marketing and social media, who collectively contributed to the skills needed of our operating model.  Overall management is full-time volunteered by our founder.  We have only one administrative headcount who manages the office, HR and finance, and accounting. 

3. Cost Efficient Platform

We invest in our platform via collaboration to deliver solution of non-core and tailored in nature in our servicing model. Some of the brands we have recently collaborated with include:

  • Uber
  • Rosewood
  • Ritz Carlton
  • PWC
  • Red Academy
  • Hong Kong Golf & Tennis Academy
  • XYZ Studio


1. Families In Crisis (FIC)

FIC: We invest in undervalued or even distressed opportunities for the highest returns.

Absence of Breadwinners

The household we support are mostly led by women or grandparents, and the breadwinner often has a minimum wage job.


Many children require Special Educational Need (SEN) support and medical treatment, while their parents require urgent medical or mental health treatment.

Extreme Poverty

With no saving and often in debt, these families are socially isolated living in tiny, worn-out and unsafe flats.

Families Attributes

Motivated to change, these families appreciate our help and are willing to give back.

Most Urgent Need

Our district coverage and medical program revealed many children raised by single parents require immediate support – it is the most urgent and critical social cause.

Curing Root Cause

Curing the root cause result in long-term impact. When all members of the family are being served, the process is more effective and efficient in both time and cost.

Long Term Empowerment

To foster long-term empowerment and sustainability, a tailored package of solutions is essential for each member of the family.

2. Holistic & Tailored Solution Set

We invest with a portfolio of investments, rather than in a single investment, for defined returns-targets and sustainability.

A holistic set of tailored solutions to accumulate positive impacts for a change in physical and mental wellbeing so they can emerge from Crisis to Stable mode.  With further Empowerment work to improve their psychology, long lasting changes would be made.  Much work focuses on the single parent as the best lever to empower others in the family.

3. Change Focus

We focus on reporting changes, over outcome or impact, as directly observed in a step-change in their behavior and reality, as a result of our empowerment work on their mind, i.e. their belief system (limiting vs creating) or state of psychology (positive vs negative).